![]() For this, you’ll first need a product feed. You then need to create a product catalog. ![]() You do this by copy and pasting your pixel ID to the form field in PREFERENCES in your Shopify store. Then you’ll need to install the Facebook pixel on your Shopify store. Create a Facebook pixel – a piece of code that you place on your website, helping you track conversions, optimize your campaigns, and remarket to leads.Create a Facebook Ad account with your credit card connected – learn how to do that here.Open a Facebook Business Manager account here.Create your own brand’s Facebook page set up – do that here.Tip 2: Set up exactly what you need for creating dynamic ad campaignsīefore you can start creating dynamic ads from your Shopify store, Facebook requires the following from you: BOUNCE RATE: If people are seeing your ad but ‘bouncing’ quickly away from your landing page, work on aligning the ad copy with your landing page copy.ĭo you see how each of these metrics are key to success with Facebook ads? Track, measure, and adjust until you start getting the results you want.COST PER CLICK (CPC): How much is each click costing you? This will depend on your target audience but it’s important to know because it will affect your customer acquisition cost.CLICK-THROUGH RATE (CTR): If you have plenty of impressions but low CTR, it means either your ad is not working in terms of copy/design or its targeting the wrong people.IMPRESSIONS: low impression numbers mean that not enough people are seeing your ads and you might need to widen your target market.Each advertising campaign will be different in terms of how it converts but learn from what worked best and what didn’t work – and adjust ad copy or your shopify landing pages accordingly. Facebook dynamic ads can generate LOTS of dollars in the bank if you get them right. CONVERSION RATE: This is the ultimate metric as it means dollars in the bank.Get clear on your metrics from the start so you can measure and adjust campaigns quickly before wasting ad dollars.Īdvertising campaigns combine marketing and sales aspects so you should be looking to track the following: Metrics is often where we end up but in the case of Facebook ads, we’ll start here because it’s so key to the strategy: to generate a good ROI, we must know what we’re measuring from the start.Īny marketing campaign that doesn’t measure leads and any sales campaign that doesn’t measure conversions is destined to leave you with plenty of unanswered questions. Tip 1: Before you start, focus on the all-important metrics The following six tips help clear that up for any beginner to Facebook dynamic ads – or any store owner not yet getting the results they’d hoped for. So how should you be setting up your Facebook ad campaigns? Many try to sell the customer too early on in the acquisition cycle – often when they’re just getting to grips with the brand and are not yet ready to buy. Initially you scale your store through low-budget advertising campaigns and later through higher-budget campaigns (when you know the most effective channels).įailure to follow the right timing for using Shopify Facebook ads is why some store owners are not getting a great return from their strategy. This means when you’re trying to grow your store by acquiring more of the right types of customers – rather than simply getting people used to your brand. Shopify especially advises the use of Facebook ads in what it calls the “efficiency” or “scaling” stages of store ownership. It does not store any personal data.“social media is where people spend most of their time online, and Facebook is the most popular …so we encourage you to experiment with Facebook Ads to grow sales.” The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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